How To Make Money On TikTok – TikTok has grown rapidly in recent years. It has approximately 17 million monthly active users in the UK, rising from around six million in 2020. Meanwhile, the TikTok app is on course to reach 1.5 billion global users in 2022.
TikTok, known in China as Douyin, is a short-form video hosting service owned by Chinese company ByteDance. It hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to 30 minutes.
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There are different ways users can make money from TikTok and its fast growing audience.
To get in a position where you can start making money, you’ll need to follow these key steps:
- Build your following – you can start attracting the attention of brands with around 50,000 followers
- Identify a niche – if you have a smaller number of followers, developing a niche such as history or fishing can help you to get noticed.
- Post regularly – make sure you’re consistent and don’t lose momentum by taking long breaks between posts.
- Jump on trends – TikTok is known for its viral dances and music videos – can you incorporate the latest trend into your content?
- Engage with your followers – the more interaction you have with your followers, the better your sponsored posts will perform.
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Here are ways to make money on TikTok.
1. Find New Clients
TikTok can be an excellent platform to build your freelancing or consulting business. Publish engaging content to build your audience, and then promote your services. A follower might need your help, or word of mouth might lead you to another client.
If you build websites for a living, feature some of your projects on TikTok. If you’re an email marketing consultant, publish some of the cool campaigns you’ve created.
With enough creativity, you can make any business exciting on TikTok. You just need to let your personality loose and have some fun—that’s what TikTok is all about.
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2. Become a Brand Ambassador
Brand ambassadors function similarly to sponsored content, but they help in more of a long-term capacity rather than a one-off post. As a brand ambassador, you’ll likely receive compensation and free product in exchange for a fixed number of videos every week or month. The better your content performs, the sweeter your brand ambassador deal becomes.
Look for brands you love. Ideally, you can find a brand that helps you expand your network, receive gear (you actually like), make money, and have fun. Most businesses have exclusive ambassador application pages on their website, so poke around your favourite brands to see if they have any enticing programs.
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3. Start a Patreon
Offer free content through your TikTok account, but entice your followers to support you on Patreon to unlock premium content. This might be:
- Behind-the-scenes peeks
- Exclusive content
- SWAG
- Personal time with you
- Live chats and hangouts
- Community access
- Public shoutouts
Get creative. When you build a loyal following, they’ll want everything you can get. However, just ensure you put in the time to make your Patreon content valuable and worthwhile—you don’t want anyone to regret their purchase after signing up.
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4. Sell Products Through TikTok Shopping
TikTok introduced TikTok Shopping in 2021 to empower businesses to sell products directly on the platform—no more sending followers elsewhere to buy your goods. TikTok Shopping adds a shopping tab to your profile, letting users see products from your Shopify catalogues. You can also tag your products in organic content you publish to send viewers over to your store.
Don’t be shy. Mention your products to your audience. Try not to go overboard and be over promotional, but also remember to give your TikTok store a shoutout every now and then.
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5. Drive Sales with TikTok Ads
Use TikTok ads to drive traffic back to your website, ecommerce store, or even your TikTok Shopping tab. You could run in-feed image ads promoting your products or get creative with TopView ads (fullscreen takeovers) to boost your TikTok following—both can help you make money on the platform.
You can also use TikTok as a top-of-funnel resource to get users to sign up to your email list or SMS campaigns. This technique can help keep your TikTok account appear less salesy while still being an influential revenue driver.
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6. Promote Songs
Get paid to add songs to your videos. Nearly every video on TikTok has an accompanying background song for creators to lip-sync and dance to—and artists recognize this value. If you have a large enough following and engagement, musicians will pay to have you promote their music in your songs.
They know if your video goes viral, their song goes viral—and that means more downloads, concert tickets, and merch.
If you’re a musician (or aspiring musician), you can use TikTok to promote your own music. TikTok is a place to sing and dance, so it only makes sense to publish your own beats on the platform.
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7. Join the TikTok Creator Fund
As we touched on earlier, users who’ve built up a substantial following might consider making money through the TikTok Creator Fund.
Revenue from the Creator Fund can vary from user to user, and is calculated based on factors like the size of your audience, the quality of your user engagement, and the frequency of your posts.
To join the TikTok Creator Fund, you’ll need meet the following criteria:
- You must be at least 18 years of age.
- You must be based in the US, UK, France, Germany, Spain, or Italy.
- You must have a minimum of 10,000 followers.
- Your videos must have 100,000 video views in the last 30 days.
- Your account must adhere to the TikTok Community Guidelines and terms of service.
The Creator Fund is a great idea if you’ve already established a following, but it can be very exclusive, and steady payment is not always a guarantee.
If you’re just starting out, there’s a lot of other ways to monetize your account. And even if you’ve joined the Creator Fund, it’s still a good idea to have additional streams of revenue.
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8. Sell Merch To Your Fans
Selling your own products on TikTok is great for monetizing nearly any type of content. Any creator—whether they’re a dancer, singer, or comedian—can make and sell merch to their most loyal fans.
And with a wide variety of print-on-demand companies, there’s a ton of merchandise to choose from. You might sell t-shirts, tote bags, pillow cases, hats, coffee mugs, stickers, notebooks—or any combination of products.
Selling print-on-demand products even has benefits beyond revenue. Owning branded merchandise gives your fans a more personal connection to your work, and every follower that wears your gear in public creates new opportunities to spread the word about your brand wherever they go.
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9. Participate in Affiliate Programs
You don’t need your own products and services to make money on TikTok. Instead, use affiliate marketing to link out to other goods and make a percentage of every sale when a user clicks through and makes a purchase. Here’s how:
Place an affiliate link in your profile—then direct traffic from your organic views to click the link.Redirect traffic to your Facebook, Twitter, or Pinterest account where you can more generously place affiliate links.Paste coupons codes and URLs in your video descriptions. Users will have to copy/paste the link into their browser.
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10. Build and Sell TikTok Accounts
There are plenty of creators and businesses who’d love a headstart on TikTok. If you can rapidly build TikTok followings, you’ll have a list of potential buyers.
Think about potential industries that might want to purchase a lucrative TikTok account. You might struggle to sell an account focused on cat GIFs (or maybe not)—however, an unboxing profile or account focused on cars would likely sell much faster.
Steer away from making any of these accounts personal. You don’t want followers becoming attached to your face or name. Instead, focus your content on the subject material. This can sometimes make it challenging to grow an account, but that doesn’t stop people like 23-year-old Ramy Halloun from making $120,000 executing the same technique on Instagram.
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11. Collect Tips
If you don’t have projects or products in mind, consider asking for tips. It’s an excellent way for your audience to support your account and keep the content flowing.
Collecting tips on TikTok is similar to opening up your guitar case while you perform on the side of the street—or how Wikipedia asks you to donate every time you visit the website.
A few tipping platforms make the process quick and easy:
- Venmo: Just use someone’s Venmo link, username, or QR code to visit their profile and make a donation.
- Buy Me a Coffee: Buy Me a Coffee is a simple, fun way for your audience to say thanks. You can use the platform for one-time donations or ongoing memberships.
- Tipeee: Tipeee wins for being the most user-friendly and also offers a fair amount of features. You can create a page to showcase your profile, update tippers, display rewards, and let the community engage.
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12. Raise Money Through Crowdfunding
People love to participate in crowdfunding campaigns—whether that’s financially backing your project on Kickstarter or supporting a cause on GoFundMe. North America contributed $17.2 billion in crowdfunding in 2021 alone.
And the success rate isn’t bad, either. The average success rate of crowdfunding campaigns is a whopping 22.4%, which isn’t bad when you consider that just 10% of startups succeed.
It’s only recommended (when possible) launching a crowdfunding campaign related to your TikTok account’s content. It’s strange when a horse-loving profile tries to raise money for a revolutionary new board game on Kickstarter.
However, just about any brand can raise money for those in need. For example, nobody will fault your brand for trying to raise funds for an orphanage, even if your account is focused on country music lip-syncing.
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13. Receive Donations Through Live Gifting
When you live stream on TikTok, your followers can send you coin donations (which can be traded for cash). Create amazing live streams, attract a big audience, and watch the coins start pouring in.
However, be aware that actively soliciting gifts is a big no-no per TikTok’s community guidelines. The exchange needs to be natural and organic.
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You need 1,000+ followers (and must be at least 16) to go live on TikTok, and you need to be 18 or older to earn gift points.
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