B2B Internet marketing refers to any strategy that focuses on adding value to a business in the marketplace. An organization that sells those marketing strategies and content to businesses and companies is typically known as a B2B marketing agency.
Here is a complete guide for hiring a B2B Marketing Agency by Bython Media.
You might think that hiring a full-stack B2B marketing agency is an add-on to your business expenses, but it is worth every dollar spent!
The value of working with a full-stack B2B marketing agency might seem great but the process of hiring, conducting meetings, and evaluating multiple agencies to conclude is difficult.
To start with, you need a strategy to hire a reliable B2B marketing agency. You will have to use your industry-specific experience while choosing a marketing agency that has the potential of boosting your sales and revenue.
What is a Full-Stack B2B Marketing Agency?
B2B marketing refers to any strategy that focuses on adding value to a business in the marketplace. An organization that sells those marketing strategies and content to businesses and companies is typically known as a B2B marketing agency.
How to Choose a B2B Marketing Agency?
If you are unsure of what to look in a marketing agency, keep moving forward and read out different factors that you must consider while evaluating it:
Cuts Down Cost
Hiring an outside marketing agency could actually cut down your marketing costs by half. To run a successful marketing campaign, you will need to hire a web developer, a graphic designer, an analytics specialist, a technical manager, and an account manager.
However, all of the above professionals are already there when you hire a B2B marketing team. consequently, it cuts down your yearly employee costs.
You need to find out how credible an agency is. Some of the best agencies can literally do everything to get your business revenue. Look for the agency’s strategies, execution plans, and results. Make sure that the agency has positive reviews on LinkedIn.
Other than that, look if they have the required specialists you need to carry out your marketing campaigns.
Culture & Values
Before hiring any agency, you must understand your company’s culture and values. It is important that the B2B marketing agency’s culture and that of your company align with each other well.
If your brand’s culture is not defined yet, look for a B2B marketing company that could lead you or change your company’s values. Some marketing agencies model your brand well.
In general, look for a marketing agency’s culture. Does your culture resonate with them? Are they as traditional, cutting-edge, experienced, or creative as you?
See how the agency works. Do not look for a vendor. Instead, look for a partner. Vendors just execute but partners have a strategy for you.
To know how an agency processes, ask if they have senior strategists. Are they vigilant in what they do, or do they work without a strategy?
Many B2B marketing agencies will fake it till they make it, but you cannot just rely on their words. See their actions. See what they know. They would not meet your requirements and needs if they do not have experience. The only experience works throughout the market world.
To know if they have the experience, look for testimonials, case studies, and customer references. Are they capable enough to work as per your needs?
Measuring performance or progress can determine how good a B2B marketing agency is. If you are making progress or if your performance scale is going up with a particular agency, you will know their impact right away. And if not, it is time to change your B2B marketing agency.
Hire a B2B marketing agency that works on metrics and by analyzing your company’s data.
B2B Marketing Management Systems
B2B marketing Software systems hold much importance in today’s world. Marketing strategies are sure to fail without the interference of software systems.
If you want to use software for your marketing campaign, you might as A Complete Guide for Hiring a B2b Marketing Agency – Bython Media choose a company that has experience using multiple software systems.
For example, if you want to build an e-commerce store using Wix, hiring a company that does not know-how about it is pointless.
Marketing is complex and comprises multiple practices. While some agencies might have expertise in all practices, some only handle an aspect of marketing.
Every agency has a strong point and a weak point. Figure out what your brand needs before hiring a full-stack B2B marketing agency.
If you have a problem in a particular area of marketing, look for a company having expertise in that area. You can also look for companies that have a broader approach to understanding marketing as a whole.
An agency’s size matters as well. You will need to know the total number of affiliates and the size of the team working on your project. The bigger the team, the better. However, make sure that the company you are working with is not engaged with many companies.
Social Media Leads
What’s the point of hiring a B2B marketing agency if they cannot get you new leads and prospects? Find a company that is active on social media platforms as social media is the new pathway to get new prospects and leads.
As to see the agency’s relevant work. That’s the only way to see the agency’s competencies and if they could handle a task as complex as yours.
See if they do things differently to bring profit to your business. This could help you determine if they have a clear understanding of the marketing world or not.
Third-party reviews or otherwise known as testimonials, are important to go through. You need to know others’ experiences with the company before you can hop on the long-term contract.
Is the functionality or look of their website good? Does their website determine the relevance of their position in the target market?
Does their blog include relevant aspects of marketing? An active blog showcases the best marketing practices and insights of an agency.
If they are not focusing on creating new content for branding themselves, chances are, they won’t create content for your brand as well.
Do they include enough videos in their content strategy? Videos are watched twice as much as texts are read on the internet. So, the agency you hire must be comfortable enough to produce compelling marketing videos.
Generate More Leads
There is no point in hiring a B2B marketing agency if you end up having the same inflow of new leads and prospects. An agency needs to have multiple strategies to attract new prospects and lead towards your brand. The capability to generate leads is an important factor to consider.
Consequences of Choosing the Wrong B2B Marketing Agency
Hiring a wrong B2B marketing agency can have a significant effect on your return on investment. Other than that, it can affect your revenue and profits negatively. Marketing agencies do not contribute to the revenue directly but their impact on new leads and prospects is huge.
Letting Industry Experts Handle all the B2B Campaigns
The real professionals in the world of marketing are those who plan the campaign along with proper execution. An inadequately planned strategy without proper execution could wreak havoc for the company.
Professionals have industry-specific marketing experience, best practices, and tools to meet your demands. Business owners can hardly do it on their own as they do not have credible knowledge and workable strategies to attract new leads and prospects.
Agility in Marketing Tactics Keep You in the Long Run
Choosing an agile approach for marketing rather than opting for traditional ways could largely influence customer satisfaction. Leveraging the right tools and practices to deliver the results that clients expect could change the game for you.
The flywheel method
The flywheel method is obsoleting the need to hire funnel SEO agencies. The flywheel approach is more customer-centric and empowers the sales team to allocate resources and energy wisely for the best results.
Benefit from B2B Marketing Industry Experts
Businesses are usually connected to each other. Hence, B2B marketing tends to establish long-term business relationships. This enables marketing agencies to promote the brands easily.
B2B marketing, in principle, follows similar marketing tactics as those used by B2C marketers. Yet, it is much more difficult to achieve the same results with B2B marketing. The main challenge that B2B marketers face is convincing decision-makers from other companies to choose their products or services. These people are experts in their fields and are much more difficult to convert.
This is where B2B marketing agencies can help you. These range from full-service agencies that can take care of all of your marketing to specialists who focus on only a few aspects. Then, there are niche agencies that serve either a specific type of clients or provide a single service for all clients.
In this post, we will list some of the best B2B marketing agencies that you can choose from. These include all types of agencies from different locations.
Top 10 B2B Marketing Agencies:
Type: Specialized (PPC management, site testing, analytics reporting)
Reach: US (Utah-based)
Capabilities: PPC management, site testing, web analytics consulting, lifecycle marketing
Disruptive Advertising focuses on many aspects of PPC management. These include paid search marketing, Facebook advertising, eCommerce management, Google Ads audit, retargeting, display advertising, handling AdWords account suspension, and LinkedIn advertising. Disruptive Advertising also focuses on conversion rate optimization (CRO), including landing page design, design by evolution, testing strategies, and existence testing. Their Disruptive Lifecycle Marketing team offers cutting edge Lifecycle Marketing features, focusing on email marketing, chatbots, and Text/SMS systems.
Type: Specialized (B2B social media marketing and advertising)
Reach: Global (with an office in US)
Capabilities: Social media strategy, social and video content creation, executive social media consulting, community management, ad creative production, LinkedIn ad management, and B2B influencer campaigns.
Sculpt is a B2B-focused social media agency that works exclusively with established B2B companies in technology, manufacturing, and professional services. Sculpt excels with clients who want to use social media to grow their audience, brand awareness and revenue. Some of their clients include Adobe, Blend, Velo3D, and Schneider Electric.
Type: Full-service, mobile-first agency
Reach: Global (with offices in the U.S. and Israel)
Capabilities: Digital marketing strategy, organic awareness, creative content, media buying, product and development
Recent Awards: 2022 Telly Awards (source), “40 under 40” Awards in 2022 from MobileAppDaily for co-founders Gilad Bechar and Lior Eldan, 2021 Most Effective Video Campaign 2021 from London’s Masterclassing Awards
Medium to large enterprises who need intensive, mobile-focused, and multi-platform marketing techniques would benefit from Moburst’s expertise. Using measurable and transparent real-time data as well as experience in developing or optimizing more than 600 products, Moburst has become a trusted name among startups and big names such as Google, Uber, Discovery, and Samsung. In fact, nearly half of 15 mobile app providers in the world that have exceeded over one billion downloads reached success with Moburst’s help.
Type: Specialized (LinkedIn advertising)
Reach: Global (with offices based in the US)
Capabilities: LinkedIn outreach, LinkedIn paid ads, content generation, Google Search Ads, website visitor identification
Recent Awards: #1 Ranked LinkedIn Experts on Upwork
LinkedIn is one of the most powerful platforms where B2B brands can advertise their offerings. To help B2B businesses take advantage of the platform, the team of LinkedIn experts at Impactable (formerly called LinkNLearn) can help with outreach, content generation, and paid ads. They’ve worked with more than 1,500 B2B brands in over 30 countries to date and their client list includes everything from startups to billion-dollar tech unicorns, and everything in between.
While they focus on LinkedIn, they also offer multi-channel packages that include Google Ads and retargeting via programmatic display and native ads on a network of trusted sites. Included in their packages are weekly video reporting of your account and continuous testing and improvements. You’ll also get access to their advanced reporting platform and, for a more holistic view, you can connect your Google Analytics and other channels too. Pricing starts at about $1,300 per month.
Type: Full-service agency
Reach: London and New York
Capabilities: Influencer marketing, brand strategy, content creation, paid media, earned media, SEO, CRM implementation, marketing audits, research audits, paid placements, sponsorship and experiential, and email lead generation.
Recent Awards: Chief Marketer 200 Top Marketing Agencies of 2020, Influencer Marketing Award for “Best Large Influencer Marketing Agency” in 2020, 2019 Platinum Awards for Viral Marketing, Digital Marketing and Social Marketing from AVA Digital Awards, 2019 Gold Award for “Interactive Brand Experience” from AVA Digital Awards, Adweek 100: Fastest Growing Agencies list (2019), Startup 50: Canada’s Top New Growth Companies (2019), EY Young Entrepreneur of the Year for 2019, Clutch Business Leaders 2019, CMO Value Summit Best Overseas Digital Marketing Award, CMO Value Summit Best Overseas (US) Brand Award, and Marketing Magazine Top 30 Under 30
Viral Nation offers the entire gamut digital marketing services. Their ability to dig deep and connect the dots between audiences and brands makes them a smart B2B agency to partner with. They also offer a strong performance-based and analytical approach to digital marketing, something any B2B brand serious about ROI will appreciate.
Type: Specialized (LinkedIn marketing)
Capabilities: Outreach messages, LinkedIn targeting, prospect list building, targeting filters, custom lead magnets, automated funnels, white-label lead generation services, etc.
LinkedIn is a big channel for B2B marketing, and you’ll need the help of a lead generation agency, like Cleverly, to help you generate leads on the platform. They’ve completed thousands of campaigns and have analyzed loads of performance data that they put to good use in helping new clients. According to their website, their clients see between 20 and 50 new conversations on average with ideal buyers per 500 prospects engaged.
Type: Full-service UX design agency
Reach: Global (San Francisco-based)
Capabilities: User research, product strategy, user interface, and user experience design, usability testing, prototyping, web design, and development.
Clay is a digital product and UX agency based in San Francisco. They undertake strategy, design, and development across all platforms.
By applying behavioural science to customer experience, they design engaging digital products used by millions of people. They also create human-centred enterprise software that has the polished, snappy feel of the best consumer apps. As a UX design agency, they develop products and services that provide outstanding usability while fully embracing your brand’s personality.
From Slack to Facebook, they team up with marketing departments of large companies and startups to deliver award‑winning websites.
Clay is also a branding agency offering a complete solution from naming and logo design to communications and style guides.
Type: Full-service agency
Reach: London and New York
Capabilities: Brand management, marketing strategy, demand generation, campaign management, content marketing, events, website and UX design, etc.
Recent Awards: B2B Elevation Awards 2020 for “Best Use of Creative” and “Best Use of Thought Leadership”.
This is an award-winning B2B marketing agency that can help you with almost all aspects of digital marketing. Their clientele includes prominent brands like Vodafone, Samsung, Canon, and Oracle.
Type: Full-service agency
Capabilities: Advertising, social media marketing, content marketing, SEO & ASO (app store optimization), email marketing, branding, analytics, consulting, strategy, and more.
This is a truly global full-service digital marketing agency that offers all that you need to expand your digital footprint. It works with both B2C and B2B clients. It has been a longstanding technology reseller and training partner for Google across the US and EMEA (Europe, Middle East, and Africa). Other prominent clients include Disney, eBay, Slack, Samsung, and Uber.
Type: Full-service agency
Capabilities: Brand strategy, creative, performance marketing, marketing automation, research, PR, social, content, media planning & buying, analytics, etc.
Recent Awards: B2B Marketing Elevation Awards 2020 in 9 categories (source)
Gravity Global is an award-winning B2B marketing agency that provides everything that you need to grow your brand. Some of its key clients include Avast, ADESA, and Aetna.
Every B2B marketing agency can drive traffic to your website, only reputable ones could help you grow and nurture in the world of marketing.
Good marketing agencies provide you with the perfect opportunity to implement your campaigns efficiently for guaranteed profit.
It is important to hire an agency that could break down your brand’s values and processes into something easy to understand for your potential customers.