The Igbo Man Business Skills You Need In Your Business

Adaeze UC
Adaeze UC
5 Min Read
The Igbo Man Business Skills You Need In Your Business​
Photo Credit: Obi Cubana| The Igbo Man Business Skills You Need In Your Business


The Igbo people are a tribe in Nigeria. They are primarily found in Abia, Anambra, Ebonyi, Enugu, and Imo States. A sizable Igbo population is also found in Delta and Rivers States.

The Igbos are also surrounded on all sides by other tribes (the Bini, Warri, Ijaw, Ogoni, Igala, Tiv, Yako and Ibibio).

The Igbo people of Nigeria have long been recognized for their entrepreneurial spirit and business acumen. To succeed in business as an Igbo person, there are several key skills that are often associated with their approach. Here are some essential business skills that an Igbo person may possess:

1. Trading Acumen

The Igbo people have a strong tradition of trade and commerce. They are known for their ability to spot business opportunities, negotiate favorable deals, and excel in buying and selling. A keen sense of market dynamics and a knack for identifying profitable ventures are skills often associated with Igbo businesspeople.

2. Networking and Relationship Building

Igbo businesspeople understand the importance of building and nurturing relationships. They are skilled at networking within their communities and beyond, establishing trust, and cultivating mutually beneficial partnerships. These connections often play a crucial role in accessing resources, market information and opportunities for growth.

3. Financial Management

Igbo businesspeople tend to have strong financial management skills. They are known for their ability to handle money effectively, manage cash flow, and make sound financial decisions. This includes budgeting, tracking expenses, and strategically allocating resources to maximize profitability.

4. Risk-Taking and Resilience

Igbo businesspeople are often characterized by their willingness to take calculated risks. They are not afraid to venture into new markets, explore innovative ideas, or invest in uncharted territories. Their resilience and ability to adapt to changing circumstances are also notable, allowing them to navigate challenges and overcome setbacks.

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5 Negotiation Skills

Igbo culture places great emphasis on negotiation and bargaining. Igbo businesspeople are adept negotiators, skilled at securing favorable terms, and striking mutually beneficial agreements. They are known for their ability to haggle and drive a hard bargain while maintaining good relationships with their counterparts.

6. Marketing and Sales

Igbo businesspeople understand the importance of effective marketing and sales strategies. They excel in promoting their products or services, identifying target markets, and utilizing persuasive techniques to attract customers. They often have a deep understanding of consumer behavior and can tailor their offerings to meet market demands.

7. Work Ethic and Determination

Igbo businesspeople are known for their strong work ethic and determination. They are willing to put in long hours, work diligently, and persist in the face of challenges. Their drive and determination contribute to their success in building and growing businesses.

8. Innovation and Adaptability

Igbo businesspeople are known for their ability to innovate, explore new ideas, and adapt to evolving market trends and customer needs.

9. Strategic Planning

Igbo businesspeople are known for their skill in developing long-term business strategies, setting achievable goals, and effectively implementing plans.

10. Leadership and Team Management

Igbo businesspeople are known for their capability to lead teams, delegate tasks, and inspire others to achieve collective business objectives.


Not all Igbo individuals possess these skills, as individuals’ abilities and experiences vary. However, these are some common characteristics associated with Igbo businesspeople that have contributed to their reputation for entrepreneurial success.

These skills, combined with the entrepreneurial spirit that is deeply ingrained in Igbo culture, have contributed to the success of many Igbo entrepreneurs in various industries. It’s important to note that individuals’ skills may vary, and these skills are not exclusive to all Igbo entrepreneurs, but they are often associated with their business acumen.

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Adaeze UC is a Blogger. She is the owner of, Adaeze UC Empire, Adaeze UC Foundation, and Online Talk with Adaeze (OTA). She is also a Commercial Model, One of the best faces that can sell a brand and its product.
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